Shopify SEO & Website Updates for The Phoenix
When The Phoenix reached out to me, they were in a frustrating place. Their beautiful collection of sustainable clothing, jewelry, and home goods was virtually invisible on Google. They couldn’t find their products in search results, and the lack of visibility was holding them back from making more sales. With a bootstrapped budget and big dreams, they needed to change things—and fast.
The Goal:
Increase organic traffic and sales by optimizing the website’s SEO so potential customers could easily find The Phoenix when searching for sustainable clothing and accessories online.
The Plan
To help The Phoenix stand out, I designed an SEO strategy that would deliver quick results and lay a solid foundation for long-term growth. Here’s how I approached the project:
Keyword Research
I identified high-value keywords that would attract the right audience.
Product Descriptions
Enhanced to ensure they’re both appealing and optimized for search engines.
Meta Titles & Descriptions
Rewrote them to be more engaging and SEO-friendly.
Custom Coding
Made adjustments that would improve the site’s overall structure and user experience.
Local & E-Commerce SEO
Focused on improving local SEO to drive traffic from people near the Washington, DC area and optimized the site for better e-commerce results.
Results
100%
Increase in Sales from Google, Yahoo, and Bing.
Why This Matters to You
The results speak for themselves. What started as a frustrated small business owner who couldn’t get her products in front of customers turned into a thriving online store, with sales and traffic both on the rise. Working with The Phoenix was an awesome experience, and I’m proud of the impact we’ve made together.
So, if you’re tired of seeing your website get lost in the sea of search results or you’re not sure where to start with SEO, I’m here to help. Let’s get your business the attention it deserves—no jargon, no overwhelm, just results.
Ready for a Website and SEO that does everything you want it to?
