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Shopify Website for Dash of Sparkle

Dash of Sparkle Boutique, a trendy online clothing and jewelry store based in Richmond, Virginia, was in trouble. The owner had hired another web development company to revamp her Shopify website, only to find that they ignored her brand identity and pushed changes she didn’t want. Frustrated with the results, she took her site down entirely.
Shopify Website Design for Dash of Sparkle - By Chris Morgenroth

The Owner’s Concern:

With 100% of her sales happening online, a non-existent website meant a non-existent business. Every day without a working store was a day of lost revenue. She needed her website back fast. And it had to look, feel, and function exactly how she envisioned.

Edgewood Outfitters - Mobile Version - SEO Results - Chris Morgenroth

The Plan

She reached out to me with one goal: get her boutique back online without compromising her brand. Challenge accepted. In just two days, I delivered a brand-new Shopify website that was visually aligned with her business and fully optimized for Google Search. Here’s what I provided:

Custom Page Design

Designed a fresh, clean, and trendy look that matched her vision.

Graphics and Text

Created on-brand visuals and compelling copy.

Custom Coding

Added code to the website’s theme to enhance functionality.

SEO & Analytics Set Up

Ensured visibility on Google and implemented performance tracking.

Results

100%

Satisfaction and Increase in Online Orders

Dash of Sparkle - Website Design - Chris Morgenroth

Why This Matters to You

Within days of launching, Dash of Sparkle Boutique started appearing at the top of Google Search. More importantly, her customers could finally browse and buy again. The boutique was back in business, and the owner was thrilled with the design and performance of her new website.

If you’re like Desaree—the ambitious solopreneur behind Dash of Sparkle—then you know how critical it is to have a website that works for you, not against you. You also don’t have time to waste on developers who don’t listen or solutions that overcomplicate things. That’s where I come in.

I build fast, functional, and beautiful websites that help small businesses grow—without the stress, confusion, or delays.

Ready for a Website and SEO that does everything you want it to?